Terry MacRae

Terry MacRae is the CEO of Hornblower Cruises & Events, Alcatraz Cruises, Statue Cruises, Hornblower Niagara Cruises and the co-founder of HMS Global Maritime. As CEO, he leads one of the fastest growing charter yacht, dining cruise and maritime hospitality companies in the nation. He is an expert in the design, renovation, construction and operation of luxury yachts, and a highly-regarded leader in the fine dining, entertainment and tourism industries.
Terry began his career as an environmental engineer with Industrial Clean Air, Inc. Quickly climbing the corporate ladder, Terry was named senior vice president and vice president of sales following the acquisition of Industrial Clean Air by Ecolaire Systems, Inc. During his time with Ecolaire, Terry looked for exciting and memorable venues for entertaining clients and soon began frequenting Hornblower Tours. When the company was offered for sale in 1980, Terry purchased it, seeing the potential to expand the business beyond the current offerings. By placing a great deal of importance on customer service, safety and teamwork, he grew the two-boat, ­114-passenger operation to a 50-boat, multi-million company, hosting over 6,000,000 in 2011.

He is a past president of the Passenger Vessel Association (PVA) and a current member of the joint U.S. Coast Guard/PVA Partnership Action Team. Terry serves as a Commissioner for the California Travel & Tourism Commission, which promotes travel to and within the state. He has also served as a board member of the San Francisco Convention and Visitor’s Bureau and is a member of the Society of Naval Architects. Terry has received numerous awards for his leadership and dedication to the tourism industry from the California Travel Industry Association, the San Francisco Business Times, and others.

Email: tmaccrae@hornblower.com
Terry MacRae